As the parameters of health and wellness expand, so does the woman’s need to define why she seeks to be well. Our founder, Tysheka M. Finney, has struggled with extreme obesity since a teenager. She lost and regained hundreds of pounds. Out of her struggle, Tysheka founded The Well as a transformational health and wellness brand for women of color. The Well is a digital medium expressing wellness on the margins. we will explore food, diet, and weight loss and their link to health, body, and the self. We aim to foster dialogue beyond the standard reasons for weight loss and connect the historical with the present, the global with the local, and life sciences with cultural studies. Tysheka is inspired by the practice of freedom in different mediums that include gastronomy, color, textiles, art, and people.